HENDERSONVILLE, Tennessee—Anaheim-Santa Ana, California, reported the largest growth in all three key performance metrics during the week of 15-21 January 2012, according to data from STR.
The market’s occupancy rose 29.5% to 73.1%, its average daily rate increased 16% to US$123.73 and its revenue per available room jumped 50.2% to US$90.39.
Overall, the U.S. hotel industry’s occupancy was up 3.9% to 51.4%, ADR increased 3.7% to US$99.96 and RevPAR was up 7.8% to US$51.39.
Behind Anaheim-Santa Ana, New York (+14.8% to 69.1%) and New Orleans (+14% to 62.1%), reported the largest occupancy increases. St. Louis, Missouri-Illinois, posted the only occupancy decrease of more than 5%, falling 7.9% to 40.2%.
Two markets, other than Anaheim-Santa Ana reported double-digit ADR increases: New Orleans (+15.7% to US$126.87) and Oahu Island, Hawaii (+11% to US$179.21). Washington, D.C. (-3.8% to US$129.14), and Atlanta (-1.1% to US$86.04) reported the largest ADR decreases for the week.
Three markets, excluding Anaheim-Santa Ana, reported RevPAR increases of more than 15%: New Orleans (+31.9% to US$78.74); San Francisco/San Mateo, California (+17.1% to US$110.14); and Oahu Island (+16.6% to US$160.62). Washington, D.C., fell 6.2% in RevPAR to US$61.94, posting the largest decrease in that metric, followed by St. Louis with a 4.9% decrease to US$31.25.
Among the chain-scale segments, the luxury segment posted the largest occupancy increase, rising 5.8% to 66.5%, followed by the upper-midscale segment (+4.4% to 51.6%) and the midscale segment (+4.4 percent to 44%).
The upper-upscale segment experienced the largest ADR increase, rising 4.5% to US$146.69.
The luxury segment (+8.8% to US$165.62) and the upscale segment (+8% to US$70.10) ended the week with the largest RevPAR increases.
