Cause and effect: Discounting and demand By Stephanie Wharton, HotelNewsNow.com Does lowering rates increase demand or drive revenue? Hoteliers have long disputed and experimented with the practice, yet most industry experts advise against it.
Seasonality key to driving demand By Alissa Ponchione, HotelNewsNow.com Understanding the seasonality of demand will help hoteliers maximize their channel mix during peak and shoulder periods.
A deeper dive into OTA demand share By Alex Smith and Chris Crenshaw, STR STR examines hotel type, chain scale and location to see how the percent of demand driven by online travel agents fluctuates.
Low-commission models no threat to OTAs By Patrick Mayock The recent swell of lower-commission distribution platforms is unlikely to impact the existing pricing structures of established players.
Hotels grind for reward reimbursements By Stephanie Wharton Brands offer the best incentives to the properties with the highest occupancy, and some revenue managers turn to opaque channels to help fill rooms.
Hawaii presents distribution challenge By Shawn A. Turner Counting source markets such as the U.S. West Coast, Australia and, yes, Japan means Hawaii’s hoteliers must juggle multiple markets and distribution channels.
