HENDERSONVILLE, Tennessee—San Francisco/San Mateo, California, experienced the largest increases in all three key performance metrics during the week of 5-11 February 2012, according to data from STR.
The market’s occupancy rose 17.3% to 80.9%, its average daily rate increased 40.4% to US$205.37 and its revenue per available room jumped 64.7% to US$166.12. The market’s performance was boosted by various events, including the 2012 American Academy of Orthopedic Surgeons Annual Meeting, which was held 7-11 February 2012.
Overall, the U.S. hotel industry’s occupancy was up 2.6% to 55.9%, ADR increased 3.8% to US$102.01 and RevPAR was up 6.5% to US$57.
Among the top 25 markets, Houston, Texas, was the only market, other than San Francisco/San Mateo, to report a double-digit occupancy increase, up 11% to 68.5%. Anaheim-Santa Ana, California, fell 6.2% in occupancy to 63.9%, followed by New Orleans with a 5.8% decrease to 67.9%.
Dallas was the only market to report double-digit ADR and RevPAR decreases, falling 15.4% to US$94.25 and 17.9% to US$56.85, respectively.
Among the chain-scale segments, the independent segment rose 3.3% in occupancy to 52.4%, reporting the largest increase in that metric, followed by the upper-midscale segment with a 3.2% increase to 55.9%.
The luxury segment (+5.2% to US$263.55) and the upper-upscale segment (+4.9% to US$152.27) experienced the largest ADR increases for the week.
The independent segment jumped 7.1% in RevPAR to US$50.50, posting the largest increase in that metric, followed by the upper-upscale segment (+6.9% to US$102.61) and the luxury segment (+6.6% to US$178.19).
Source: STR
Source: STR
Source: STR
