LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for March 2012, according to data compiled by STR and STR Global.
The Americas region reported a 3.8-percent increase in occupancy to 63.7 percent, a 3.5-percent gain in average daily rate to US$109.06 and a 7.5-percent jump in revenue per available room to US$69.49.
Among the region’s key markets, Sao Paulo, Brazil (+6.4 percent to 70.8 percent), and Vancouver, British Columbia (+6.4 percent to 65.0 percent), reported the largest occupancy increases for the month. Santiago, Chile, fell 1.5 percent in occupancy to 83.3 percent, posting the largest decrease in that metric, followed by Mexico City, Mexico, with a 1.0-percent decrease to 66.6 percent.
Santiago experienced the largest ADR increase, rising 25.0 percent to US$211.97. Rio de Janeiro, Brazil, fell 13.5 percent in ADR to US$227.22, reporting the only double-digit decrease in that metric.
Five markets achieved double-digit RevPAR increases: Santiago (+23.1 percent to US$176.57); Sao Paulo (+14.1 percent to US$106.35); San Francisco, California (+11.4 percent to US$117.82); Chicago, Illinois (+11.1 percent to US$70.73); and New York, New York (+10.4 percent to US$176.88). Rio de Janeiro (-8.7 percent to US$189.39) and Panama City, Panama (-6.0 percent to US$80.23), reported the largest RevPAR decreases in March.
In first quarter 2012 the region’s occupancy rose 3.6 percent to 57.1 percent, its ADR was up 3.7 percent to US$106.83, and its RevPAR increased 7.5 percent to US$60.95.
Performances of key countries in March 2012 (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Brazil |
70.9% |
+4.5% |
BRL268.71 |
+7.2% |
BRL190.58 |
+12.0% |
| Canada |
59.6% |
+3.2% |
CAD126.21 |
+1.8% |
CAD75.21 |
+5.1% |
| Mexico |
63.2% |
+0.4% |
MXN1,433.35 |
+5.6% |
MXN906.09 |
+6.0% |
| United States |
63.6% |
+4.0% |
USD105.91 |
+3.9% |
USD67.38 |
+8.0% |
*percentages are increases/decreases for March 2012 vs. March 2011
View global hotel review for March.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
