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St. Louis tops weekly hotel occupancy, RevPAR

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24 May 2012
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—St. Louis achieved the largest occupancy and revenue-per-available room increases during the week of 13-19 May, according to data from STR, parent company of HotelNewsNow.com.

The market’s occupancy rose 13.8% to 74.1%, its RevPAR grew 16.7% to $66.09 and its average daily rate was up 2.5% to $89.23.

Overall, the U.S. hotel industry’s occupancy ended the week with a 1.1% increase to 66%, ADR increased 3.2% to $106.55 and RevPAR jumped 4.3% to $70.33.

Among the top 25 markets, Houston was the only other market to report a double-digit occupancy increase, up 12.1% to 69.9%.
 
San Diego achieved the only double-digit ADR increase, up 11.1% to $130.41.
 
Three markets, excluding St. Louis, reported double-digit RevPAR increases: Houston (+15.8% to $68.01); Nashville, Tennessee (+11.9% to $72.28); and Miami-Hialeah (+11% to $118.82).


Denver experienced the largest decreases in all three metrics for the week. Occupancy was down 7.7% to 75%; ADR decreased 4.3% to $103.45; and RevPAR was down 11.7% to $77.56.
 
Among the chain-scale segments, the midscale segment reported the largest occupancy increase, up 2.8% to 59.5%, followed by the economy segment with a 2.1% increase to 57.5%. The upper-upscale segment (-2% to 76.6%) and the luxury segment (-1% to 77.5%) reported the only decreases for the week.

The luxury segment led all segments in ADR increases, rising 5.4% to $281.46, followed by the economy segment with a 4.6% increase to $53.43.

The economy segment (+6.8% to $30.71) and the midscale segment (+5.9% to $44.26) experienced the largest RevPAR increases for the week.

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