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Houston hotel market tops US weekly increases

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07 June 2012
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—Houston reported the largest increases in all three key performance metrics for the top 25 U.S. markets during the week ending 2 June, according to data from STR.

The market’s occupancy rose 23.1% to 64.6%, its average daily rate increased 13.2% to $93.24, and its revenue per available room grew 39.3% to $60.20.

Overall, the U.S. hotel industry’s occupancy ended the week with a 1.9% increase to 59.6%, its ADR increased 3.9% to $100.49 and its RevPAR jumped 5.9% to $59.87.

Among the top 25 markets, Boston posted the largest occupancy decrease, falling 5.3% to 70.5%, followed by Minneapolis-St. Paul with a 3.9% decrease to 56.2%.

Three markets, other than Houston, experienced double-digit ADR increases: Detroit (+12% to $81.81); Oahu Island, Hawaii (+11.7% to $177.51); and San Francisco/San Mateo (+10.7% to $147.64). St. Louis (-4.4% to $77.55) and Phoenix (-3.4% to $83.79) reported the largest ADR decreases for the week.

Three markets, excluding Houston, achieved RevPAR increases of more than 20%: Oahu Island (+26.2% to $142.55); Detroit (+23.1% to $50.63); and Nashville (+20.2% to $61.30). Minneapolis-St. Paul fell 5.2% in RevPAR to $50.76, ending the week with the largest decrease in that metric.

Among the chain-scale segments, the luxury segment experienced the largest increases in all three key performance metrics. Its occupancy increased 3.6% to 66.4%, its ADR was up 4.3% to $251.29, and its RevPAR rose 8.1% to $166.77.

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