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Luxury hotels on top in weekly results

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14 June 2012
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—The luxury segment reported the largest growth in all three key performance metrics during the week of 3-9 June 2012, according to data from STR, parent company of HotelNewsNow.com.

The segment’s occupancy rose 2.5% to 78.2%, its average daily rate was up 6.3% to $271.71 and its revenue per available room increased 9% to $212.60.

Overall, the U.S. hotel industry’s occupancy ended the week with a 1.3% increase to 68.5%, ADR increased 5.1% to $107.48 and RevPAR rose 6.5% to $73.59.

Among the top 25 markets, St. Louis rose 17.9% in occupancy to 73.5%, followed by Houston with a 10.5% increase to 67.7%. New Orleans fell 9% in occupancy to 63.4%, reporting the largest decrease in that metric.


Five markets experienced ADR increases of 10% or more: Philadelphia (+14.4% to $135.48); Oahu Island, Hawaii (+10.8% to $179.65); Miami-Hialeah (+10.7% to $140.79); Nashville, Tennessee (+10.1% to $124.70); and Boston (+10% to $177.98). Phoenix posted the only ADR decrease, falling 1.5% to $84.33.

Four markets achieved RevPAR increases of more than 15 percent: St. Louis (+24.6% to $63.85); Oahu Island (+21.1% to $152.08); Miami-Hialeah (+15.4% to $103.96); and Boston (+15.3% to $154.78). New Orleans (-7.2% to $77.02) and Phoenix (-3.7% to $43.62) reported the largest RevPAR decreases for the week.

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