HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 22-28 July 2012, according to data from STR, parent company of HotelNewsNow.com.
Overall, the industry’s occupancy ended the week with a 3.3% increase to 75.1%, average daily rate increased 4.8% to $108.95 and revenue per available room ended the week with an increase of 8.2% to $81.87.
Among the chain-scale segments, the luxury segment recorded the largest occupancy increase, rising 4.6% to 81.7%, followed by the upper-midscale segment with a 4% increase to 77.9%.
The upper-upscale segment (+6% to $153.88) and the upscale segment (+5.7% to $120.32) achieved the largest ADR increases for the week.
The upscale segment experienced the largest RevPAR growth, rising 9.2% to $99.91, followed by the luxury segment (+9% to $207.73), the upper-midscale segment (+8.6% to $80.88) and the upper-upscale segment (+8.5% to $126.38).
None of the chain-scale segments reported performance decreases during the week.
Among the top 25 markets, New Orleans reported the largest occupancy increase, rising 20.3% to 70.5%. St. Louis fell 2.9% in occupancy to 73.6%, posting the largest decrease in that metric, followed by Atlanta (-2.6% to 67.1%).
San Francisco/San Mateo rose 16.7% in ADR to $186.88, achieving the largest increase in that metric. Four other markets recorded double-digit ADR increases for the week: Oahu Island, Hawaii (+14% to $198.83); New Orleans (+13% to $107.01); San Diego (+10.8% to $163.28); and Boston (+10% to $166.24).
Five markets experienced RevPAR growth of more than 20%: New Orleans (+36% to $75.48); Oahu Island (+22.5% to $180.64); Houston (+21.4% to $63.33); Minneapolis-St. Paul (+20.7% to $92.02); and San Francisco/San Mateo (+20.1% to $178.86).
Atlanta ended the week with the largest ADR (-6.4% to $82.87) and RevPAR (-8.8% to $55.62) decreases for the week.
