HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 22-28 March 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 3.8 percent to end the week at 57.5 percent. Average daily rate dropped 3.0 percent to finish the week at CAD$120.20. Revenue per available room for the week decreased 6.8 percent to finish at CAD$69.06.
The provinces reported mixed results in occupancy, ADR, and RevPAR for the week. Newfoundland was the only province to report a double-digit increase in occupancy, which was up 13.6 percent to 65.0 percent. Alberta reported the largest occupancy decrease, which dropped 11.0 percent to 59.8 percent. Saskatchewan reported the largest increase in ADR, which was up 8.0 percent to CAD$118.79. Prince Edward Island also reported an ADR increase of more than 5 percent, rising 7.6 percent to CAD$81.61. Four provinces reported ADR decreases including: Alberta (-5.5 percent to CAD$129.34); British Columbia (-4.4 percent to CAD$122.90); Ontario (-3.3 percent to CAD$118.49); and Quebec (-2.0 percent to CAD$122.89). Newfoundland reported the largest RevPAR increase, which was up 16.7 percent to CAD$70.91. Alberta (-15.9 percent to CAD$77.36) and British Columbia (-10.1 percent to CAD$73.55) reported the largest decreases in RevPAR.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
Media contacts:
Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318
Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305
