LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for October 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 6.2 percent to 58.2 percent, average daily rate declined 7.3 percent to US$100.33, and revenue per available room decreased 13.0 percent to US$58.38.
Among the key markets, San Juan, Puerto Rico, reported the largest occupancy increase, up 5.6 percent to 64.4 percent, followed by San Francisco, California, with a 5.2-percent increase to 83.7 percent. Two markets reported double-digit occupancy decreases: Alberta, Canada (-14.0 percent to 58.4 percent), and Mexico City, Mexico (-10.6 percent to 59.5 percent).
Rio de Janeiro, Brazil (+32.5 percent to US$181.87), and Sao Paulo, Brazil (+31.1 percent to US$111.99), posted the largest ADR increases. New York, New York, experienced the largest ADR decrease, falling 18.3 percent to US$254.36, followed by Mexico City with a 16.0-percent decrease to US$107.68.
Two markets reported double-digit RevPAR increases: Sao Paulo (+29.1 percent to US$76.20) and Rio de Janeiro (+29.0 percent to US$129.90). Five markets posted RevPAR decreases of 15 percent or more: Mexico City (-24.9 percent to US$64.07); Miami, Florida (-16.8 percent to US$75.89); Chicago, Illinois (-16.4 percent to US$82.54); New York (-16.2 percent to US$215.69); and Los Angeles, California (-15.0 percent to US$78.13).
Performances of key countries in October (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
65.8%
|
+0.8%
|
ARS569.62
|
+2.7%
|
ARS374.74
|
+3.5%
|
|
Brazil
|
69.8%
|
+0.5%
|
BRL192.00
|
+3.8%
|
BRL134.02
|
+4.3%
|
|
Canada
|
61.5%
|
-7.7%
|
CAD125.14
|
-5.9%
|
CAD76.97
|
-13.2%
|
|
Mexico
|
49.0%
|
-10.1%
|
MXN1130.46
|
-12.5%
|
MXN553.62
|
-21.3%
|
|
United States
|
58.1%
|
-6.2%
|
USD99.08
|
-8.2%
|
USD57.57
|
-13.8%
|
*percentages are increases/decreases for October 2009 vs. October 2008
View Global Hotel Review for October 2009.
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For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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