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STR Global posts October 2009 results for Asia/Pacific region
 

24 November 2009 9:01 AM
HNN Newswire

 

LONDON—Hotels in the Asia/Pacific region experienced decreases when reported in U.S. dollars for all three key performance metrics for October 2009, according to data compiled by STR Global.

In year-over-year measurements, the Asia/Pacific region’s occupancy fell 0.6 percent to 67.1 percent; average daily rate declined 2.5 percent to US$128.09; and revenue per available room fell 3.1 percent to US$85.89.

“Coming into the last quarter of 2010, which compares to very weak comparables at the end of 2008, all sub-regions across Asia/Pacific saw occupancy stabilising in the month of October, helping to soften RevPAR decline by only 3.1 percent overall”, said Elizabeth Randall, managing director of STR Global. “However great it is to see monthly improvements, hotels across the region have lost US$22.04 in RevPAR value year-to-date compared to year-to-October 2008. The star performers in terms of monthly RevPAR growth across the region are Australia, Guam, Indonesia, Malaysia, New Zealand and South Korea, which benefited partly due to a weak U.S. Dollar exchange rate”.

Among the key markets in the region, New Delhi, India, reported the largest occupancy increase, up 14.7 percent to 77.5 percent, followed by Kuala Lumpur, Malaysia (+12.4 percent to 74.1 percent), and Sydney, Australia (+11.9 percent to 88.0 percent). Two markets posted double-digit occupancy decreases: Manila, Philippines (-11.3 percent to 63.4 percent), and Bali, Indonesia (-10.8 percent to 77.1 percent).

Melbourne, Australia (+28.5 percent to US$160.78), and Sydney (+28.5 percent to US$161.24) reported the largest ADR increases. Two other markets also reported ADR increases of more than 20 percent: Brisbane, Australia (+23.2 percent to US$153.32), and Seoul, South Korea (+22.7 percent to US$170.59). Phuket, Thailand (-22.8 percent to US$72.72), Shanghai, China (-22.2 percent to US$117.22), and Beijing, China (-22.1 percent to US$95.68), reported the largest ADR decreases.

Sydney experienced the largest RevPAR increase, jumping 43.8 percent to US$141.84. Three markets reported RevPAR decreases of more than 20 percent: Phuket (-28.2 percent to US$42.47); Shanghai (-25.2 percent to US$66.82); and Beijing (-20.5 percent to US$60.56).  

Performances of key countries in October (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Australia

79.9%

+2.1%

AUD169.10

-4.3%

AUD135.13

-2.3%

China

60.0%

-1.5%

CNY764.31

-14.9%

CNY458.27

-16.2%

India

62.6%

+5.2%

INR7045.14

-24.5%

IN4408.15

-20.6%

Japan

73.8%

-6.2%

JPY13419.67

-7.8%

JPY9900.89

-13.5%

Singapore

80.9%

+2.3%

SGD235.37

-21.2%

SGD190.50

-19.4%

*percentages are increases/decreases for October 2009 vs. October 2008

View Global Hotel Review for October 2009.

About STR & STR Global:

For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
 
Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961

Jeff Higley
Vice President of Digit Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@str.com
+1 (615) 824-8664 ext. 3305

 



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