HENDERSONVILLE, Tennessee—-Miami-Hialeah, Florida, host of Super bowl XLIV on 7 February 2010, was the only top 25 market to experience increases in all three key performance metrics, for the week ending 6 February 2010, according to Smith Travel Research.
The market’s occupancy rose 11.3 percent to 76.0 percent, average daily rate jumped 40.5 percent to US$249.66, and revenue per available room increased 56.4 percent to US$189.74.
Overall, the U.S. industry’s occupancy ended the week virtually flat with a 0.8-percent decrease to 48.4 percent, ADR dropped 4.8 percent to US$95.34, and RevPAR fell 5.6 percent to US$46.14.
Among the chain-scale segments, the luxury segment reported increases in two of the three key metrics. The segment’s occupancy rose 7.7 percent to 58.4 percent, and RevPAR increased 3.4 percent to US$141.90.
New York, New York, posted the largest occupancy increase among the top 25 markets, rising 15.9 percent to 65.5 percent. New Orleans, Louisiana, reported the largest occupancy decrease, falling 16.1 percent to 58.3 percent.
Tampa-St. Petersburg, Florida, which hosted Super bowl XLIII on 1 February 2009, reported the largest decreases in both ADR and RevPAR. The market’s ADR dropped 30.7 percent to US$97.82, and RevPAR decreased 37.0 percent to US$56.35.
Read official press release for week ending 6 February 2010 from STR.