LONDON—The European hotel industry posted generally favourable results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for February 2010, according to data compiled by STR Global.
Year-over-year February 2010 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
|
Occupancy
|
56.7%
|
+4.5%
|
|
ADR (U.S. dollars)
|
$126.99
|
+7.1%
|
|
ADR (euros)
|
€93.21
|
-0.2%
|
|
ADR (British pounds)
|
£83.37
|
+0.2%
|
|
RevPAR (U.S. dollars)
|
$72.05
|
+11.9%
|
|
RevPAR (euros)
|
€52.88
|
+4.2%
|
|
RevPAR (British pounds)
|
£47.30
|
+4.7%
|
Source: STR Global
"In U.S.-dollar terms Europe showed a strong occupancy and average room rate recovery for the first two months of the year", said Elizabeth Randall, managing director of STR Global. "Even in euro terms the improving occupancy levels have enabled hoteliers to strengthen their rates, particularly in Northern and Western Europe".
Highlights from key market performers for February include (year-over-year comparisons, all currency in euros):
• Tel Aviv, Israel, experienced the largest occupancy increase, jumping 44.0 percent to 64.3 percent, followed by Rome, Italy (+20.9 percent to 54.8 percent), and Helsinki, Finland (+20.5 percent to 59.4 percent).
• Hamburg, Germany, reported the largest occupancy decrease, falling 8.6 percent to 60.9 percent, followed by Oslo, Norway, with a 6.6-percent decrease to 57.5 percent.
• Three markets posted ADR increases of more than 20 percent: Stockholm, Sweden (+21.0 percent to EUR111.81); Malmo, Sweden (+20.6 percent to EUR89.52); and Gothenburg, Sweden (+20.3 percent to EUR90.88).
• Dublin, Ireland, dropped 20.9 percent to EUR75.79, reporting the largest ADR decrease for the month.
• Tel Aviv posted the largest RevPAR increase, rising 44.7 percent to EUR94.11, followed by Stockholm (+29.3 percent to EUR69.35) and Munich, Germany (+26.2 percent to EUR72.30).
• Two markets ended the month with double-digit RevPAR decreases: Dublin (-24.0 percent to EUR41.71) and Copenhagen, Denmark (-14.1 percent to EUR47.38).
Performances of key countries in February (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
57.2%
|
+4.3%
|
EUR91.93
|
+8.2%
|
EUR52.61
|
+12.8%
|
|
Italy
|
51.5%
|
+12.2%
|
EUR103.09
|
-6.8%
|
EUR53.10
|
+4.6%
|
|
Russia
|
46.8%
|
+8.4%
|
RUB5598.96
|
-16.2%
|
RUB2621.93
|
-9.2%
|
|
Spain
|
55.1%
|
+6.0%
|
EUR88.04
|
-2.4%
|
EUR48.49
|
+3.4%
|
|
United Kingdom
|
67.1%
|
+3.4%
|
GBP76.69
|
0.0%
|
GBP51.49
|
+3.4%
|
*percentages are increases/decreases for February 2010 vs. February 2009
View Global hotel review for February 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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