HENDERSONVILLE, Tennessee—The luxury segment was the only segment to report increases in all three key performance metrics during the week of 28 March-3 April 2010, according to data from STR.
The segment’s occupancy was up 2.2 percent to 62.8 percent, average daily rate rose 1.7 percent to US$254.52, and revenue per available room increased 4.0 percent to US$159.78.
Overall, the U.S. industry’s occupancy ended the week with a 3.6-percent decrease to 54.1 percent, ADR dropped 4.4 percent to US$94.45, and RevPAR was down 7.9 percent to US$51.05.
Among the Top 25 Markets, New York, New York, posted the largest occupancy increase, rising 22.3 percent to 87.0 percent. Two markets reported occupancy decreases of more than 20 percent: Houston, Texas (-23.1 percent to 49.1 percent), and Dallas, Texas (-21.1 percent to 46.1 percent).
Three of the top markets experienced ADR increases: Miami-Hialeah, Florida (+9.0 percent to US$184.86); Oahu Island, Hawaii (+4.4 percent to US$156.63); and New York (+3.7 percent to US$206.56).
New York reported the largest RevPAR increase, rising 26.8 percent to US$179.61. Detroit posted the largest RevPAR decline, falling 39.7 percent to US$30.60.