HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in all three key performance measurements during the week of 28 March-3 April 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 11.1 percent to 49.6 percent. Average daily rate ended the week dropped 5.2 percent to CAD$115.80. Revenue per available room for the week decreased 15.7 percent to CAD$57.46.
Among the provinces, Quebec was the only one to report an occupancy increase, rising 6.1 percent to 50.3 percent. Prince Edward Island posted the largest occupancy decrease, dropping 31.4 percent to 24.9 percent, followed by New Brunswick with a 28.1-percent decrease to 41.0 percent.
Newfoundland was up 2.1 percent to CAD$115.11 in ADR, reporting the only increase in that metric. Three provinces experienced ADR decreases of more than 5 percent: Alberta (-8.4 percent to CAD124.00); New Brunswick (-7.4 percent to CAD$104.90); and Ontario (-6.0 percent to CAD$112.75).
Quebec ended the week with the only RevPAR increase—a 2.6-percent bump to CAD$59.54. New Brunswick posted the largest RevPAR decrease, falling 33.3 percent to CAD$43.06, followed by Prince Edward Island with a 32.8-percent decrease to CAD$19.04.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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