HENDERSONVILLE, Tennessee—The Canadian hotel industry reported increases in all three key performance measurements during the week of 4-10 April 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy was up 6.9 percent to 52.7 percent. Average daily rate rose 1.0 percent to CAD$118.04. Revenue per available room for the week increased 8.1 percent to CAD$62.25.
Among the provinces, Prince Edward Island posted the largest decreases in all three key measurements. The province’s occupancy fell 50.4 percent to 28.8 percent, ADR dropped 10.9 percent to CAD$79.67 and RevPAR decreased 55.9 percent to CAD$22.91.
Newfoundland reported the largest occupancy increase, rising 28.8 percent to 65.7 percent, followed by Saskatchewan with a 22.3-percent increase to 70.8 percent. Three markets, excluding Prince Edward Island posted occupancy decreases: British Columbia (-4.5 percent to 49.1 percent); Quebec (-2.2 percent to 49.4 percent); and Manitoba (-1.6 percent to 55.6 percent).
Newfoundland experienced the only ADR increase of more than 5 percent, rising 6.0 percent to CAD$117.91, followed by Saskatchewan (+4.6 percent to CAD$121.88), Manitoba (+3.4 percent to CAD$107.46), and Quebec (+3.4 percent to CAD$122.34). New Brunswick (-3.9 percent to CAD$107.73) and Alberta (-1.4 percent to CAD$127.27) were the only two provinces besides Prince Edward Island to experience ADR decreases for the week.
Four provinces reported RevPAR increases of more than 10 percent: Newfoundland (+36.7 percent to CAD77.52); Saskatchewan (+27.9 percent to CAD$86.27); Ontario (+14.2 percent to CAD$61.08); and Nova Scotia (+13.3 percent to CAD$53.68). Besides Prince Edward Island, British Columbia was the only province to post a RevPAR decrease, falling 4.2 percent to CAD$58.03.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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