LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for May 2010, according to data compiled by STR and STR Global.
In May 2010, the region’s occupancy rose 7.5 percent to 59.1 percent, average daily rate ended the month virtually flat with a 0.2-percent decrease to US$99.10, and revenue per available room increased 7.8 percent to US$58.54.
Among the region’s key markets, Mexico City, Mexico, reported the largest occupancy increase, soaring 154.8 percent to 59.2 percent, followed by Buenos Aires, Argentina (+19.0 percent to 61.4 percent), Sao Paulo, Brazil (+17.7 percent to 70.0 percent), and San Juan, Puerto Rico (+17.4 percent to 75.6 percent). Alberta, Canada, was the only key market to post an occupancy decrease, falling 3.5 percent to 56.7 percent.
Four key markets experienced ADR increases of 15 percent or more: Rio de Janeiro, Brazil (+27.3 percent to US$164.35); Sao Paulo (+21.5 percent to US$106.92); Mexico City (+18.2 percent to US$113.66); and New York, New York (+15.0 percent to US$231.38). Chicago, Illinois, reported the largest ADR decrease, falling 5.2 percent to US$113.77, followed by San Juan with a 1.7-percent decrease to US$152.75.
Mexico City jumped 201.3 percent in RevPAR to US$67.32, reporting the largest increase in that metric. Two other markets posted RevPAR increases of more than 40 percent: Rio de Janeiro (+44.5 percent to US$112.60) and Sao Paulo (+42.9 percent to US$74.80). Alberta was the only market to report a RevPAR decrease, falling 3.0 percent to US$71.06.
Performances of key countries in May (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
57.6%
|
+18.4%
|
ARS471.25
|
+6.7%
|
ARS271.26
|
+26.3%
|
|
Brazil
|
67.7%
|
+12.4%
|
BRL194.95
|
+10.2%
|
BRL132.01
|
+23.9%
|
|
Canada
|
62.3%
|
+3.7%
|
CAD126.16
|
-0.1%
|
CAD78.55
|
+3.5%
|
|
Mexico
|
53.8%
|
+85.0%
|
MXN1222.61
|
+12.8%
|
MXN658.16
|
+108.7%
|
|
United States
|
58.9%
|
+7.1%
|
USD97.50
|
0.0%
|
USD57.47
|
+7.1%
|
*percentages are increases/decreases for May 2010 vs. May 2009
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