HENDERSONVILLE, Tennessee—Four of the seven chain-scale segments reported increases in all three key performance metrics for June 2010, according to data from STR.
The luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 9.4 percent to 70.2 percent, ADR was up 4.7 percent to US$236.59, and RevPAR increased 14.6 percent to US$166.20.
Overall, in year-over-year measurements, the industry’s occupancy was up 6.9 percent to 65.0 percent, average daily rate ended the month with a 1.0-percent increase to US$98.33, and revenue per available room rose 8.0 percent to US$63.87.
“After months of recovering roomnight demand, the U.S. hotel industry finally reported ADR growth in June,” said Mark Lomanno, president of STR. “While this is certainly an encouraging sign, virtually all the increase in room rates was found in upper-end hotels and those in New York City. The industry’s recovery will not be in full swing until room rate increases are seen in a much wider swath of industry segments.”
All of the seven chain-scale segments reported occupancy increases of more than 5 percent. Following the luxury segment, the upper-upscale segment (+7.3 percent to 74.4 percent) and the upscale segment (+7.3 percent to 72.4 percent) reported the largest increases.
The economy segment reported the largest ADR decrease for the month, falling 3.2 percent to US$51.19. The midscale-with-food-and-beverage segment (-0.6 percent to US$85.19) and the midscale-without-food-and-beverage segment (-0.4 percent to US$86.73) ended the month virtually flat.
The independent segment ended the month with a 9.1-percent increase in RevPAR to US$59.95, followed by the upper-upscale segment (+8.8 percent to US$105.64) and the upscale segment (+7.3 percent to US$77.69).
All of the top 25 markets reported increases in occupancy for June. Oahu Island, Hawaii, reported the largest increase, rising 17.5 percent to 78.8 percent, followed by Minneapolis-St. Paul, Minnesota-Wisconsin (+16.4 percent to 71.6 percent).
New York, New York, experienced the only double-digit ADR increase among the top markets, up 15.4 percent to US$230.11. New Orleans, Louisiana, dropped 9.2 percent in ADR to US$105.31, reporting the largest decrease in that metric.
New York achieved the largest RevPAR increase, jumping 22.5 percent to US$198.84. Five other markets ended the month with RevPAR increases of more than 15 percent: Chicago, Illinois (+21.4 percent to US$95.96); Minneapolis-St. Paul (+19.3 percent to US$67.47); Denver, Colorado (+18.5 percent to US$74.89); Oahu Island (+17.4 percent to US$114.63); and Boston, Massachusetts (+15.3 percent to 118.32). Two markets posted RevPAR decreases: New Orleans (-1.6 percent to US$69.06) and Dallas, Texas (-1.4 percent to US$47.88).