HENDERSONVILLE, Tennessee—San Francisco/San Mateo, California, experienced the largest average-daily-rate and revenue-per-available-room increases during the week of 30 October-5 November 2011, according to data from STR.
The market’s ADR increased 23.2% to US$169.05 and its RevPAR was up 31.5% to US$133.74. San Francisco’s occupancy rose 6.8% to 79.1% during the week.
Overall, the U.S. hotel industry’s occupancy rose 2% to 59.3%, its ADR increased 3.8% to US$103.16, and its RevPAR finished the week up 5.9% to US$61.18.
Among the top 25 markets, St. Louis, Missouri-Illinois, rose 17.4% in occupancy to 64.2%, reporting the largest increase in that metric, followed by Boston, Massachusetts, with a 9.8% increase to 78.6%. New Orleans, Louisiana, posted the only double-digit occupancy decrease, falling 16.3% to 66.5%.
Atlanta, Georgia (-5.9% to US$87.49), and San Diego, California (-5.3% to US$120.88), reported the largest ADR decreases for the week.
Three markets, excluding San Francisco/San Mateo, experienced RevPAR increases of more than 20%: St. Louis (+25.4 percent to US$55.84); Philadelphia, Pennsylvania-New Jersey (+23.1% to US$89.78); and Miami-Hialeah, Florida (+20.8% to US$117.15). Two markets posted double-digit RevPAR decreases: Atlanta (-14.4% to US$48.65) and New Orleans (-13.2% to US$91.73).
Among the chain-scale segments, the upper-midscale segment ended the week with the largest occupancy increase, rising 2.8% to 59.7%, followed by the midscale segment (+2.7% to 51.5%) and the economy segment (+2.7% to 52.2%).
The upper-upscale segment ended the week with a 0.8% decrease in occupancy to 70.9%.
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The luxury segment posted the largest ADR increase, rising 6.2% to US$264.36, followed by the economy segment with a 4.6% increase to US$50.38.
The economy segment achieved the largest RevPAR increase, up 7.5% to US$26.32, followed by the luxury segment (+7.2% to US$188) and the independent segment (+6.6% to US$54.78).