The U.S. hotel industry experienced nearly flat occupancy (+0.3% to 56.3%) during the week ending 21 January, but ADR increased 4.6% to $122.34 and RevPAR rose 4.9% to $68.87.
HENDERSONVILLE, Tennessee—The U.S. hotel industry reported positive results in the three key performance metrics during the week of 15-21 January 2017, according to data from STR.
In year-over-year comparisons, the industry’s occupancy increased 0.3% to 56.3%, and average daily rate (ADR) rose 4.6% to US$122.34. As a result, revenue per available room (RevPAR) grew 4.9% to US$68.87.
Among the Top 25 Markets, Washington, D.C.-Maryland-Virginia, posted the largest year-over-year increases in ADR (+115.7% to US$272.40) and RevPAR (+156.4% to US$177.20). Helped by the presidential inauguration ceremony and the Women’s March on Washington, the market also recorded an 18.9% occupancy increase to 65.0% for the week.
STR analysts note that when excluding the D.C. market, U.S. ADR growth for the week dropped to 1.4%.
Three additional markets experienced a double-digit lift in RevPAR: Norfolk/Virginia Beach, Virginia (+36.4% to US$35.28); Phoenix, Arizona (+14.6% to US$114.45); and Seattle, Washington (+13.8% to US$85.24).
No market outside of Washington, D.C. reported a double-digit decrease in ADR.
Norfolk/Virginia Beach, saw the week’s largest increase in occupancy (+26.3% to 45.2%).
Miami/Hialeah, Florida, reported the steepest declines in ADR (-8.4% to US$214.96) and RevPAR (-13.5% to US$171.07). Occupancy in the market fell 5.5% to 79.6%.
Two additional markets experienced a double-digit decrease in RevPAR: Orlando, Florida (-11.9% to US$81.95), and Houston, Texas (-11.1% to US$62.39).
Houston reported the largest drop in occupancy (-8.6% to 58.2%).
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