STR reveals 2011 Best Performing Hotel Award winners
STR reveals 2011 Best Performing Hotel Award winners
05 AUGUST 2011 7:11 AM

NASHVILLE, Tennessee—The winners of the 2011 STR Best Performing Hotel Award were announced today during the 2011 Hotel Data Conference, presented by Gaylord Hotels, and hosted by STR and

The conference and award ceremony were held at the Gaylord Opryland Resort and Convention Center in Nashville.

“It is a great honor to be able to recognize the best performing properties in the lodging industry for 2010,” said Randy Smith, chairman and co-founder of STR. “While every manager strives to be the best in their competitive set or even in their market, each of these properties demonstrated the ability to succeed at a level significantly above their peers. Since the primary criteria for selecting these properties was their RevPAR Index, they clearly illustrate the advantages of maximizing both occupancy and room rate relative to their market during these difficult times. Congratulations to the management of each of these properties for a job well done.”

The award was given to one hotel in each of the seven Chain Scale segments. The 2011 STR Best Performing Award winners:

• Luxury Segment: Fairmont Heritage Place Ghirardelli Square (San Francisco, California);
• Upper Upscale Segment: Joie De Vivre Ventana Inn (Big Sur, California);
• Upscale Segment: Residence Inn St. Petersburg (Florida) Treasure Island;
• Upper Midscale Segment: Holiday Inn Santa Monica Beach (California)—At The Pier;
• Midscale: Quality Suites Oceanfront Jacksonville Beach (Florida);
• Economy Segment: Days Inn Chicago (Illinois); and
• Independent Segment: The Setai (Miami Beach, Florida).

The winners were determined based on a number of criteria, including the following metrics: occupancy, ADR and RevPAR in year-over-year comparisons (2010 vs. 2009). The 2010 performance was also compared against each property’s Market Scale performance as well as percent change.


Recipients of the 2011 STR Best Performing Hotel Awards pose with their awards alongside STR chairman Randy Smith (far left).


About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and STR also founded the Hotel Data Conference, which will be held 3-4 August 2011 in Nashville, Tennessee.

Media Contacts:

Jeff Higley
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305


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