Red Lion relaunches Signature Inn brand
 
Red Lion relaunches Signature Inn brand
06 JUNE 2017 8:58 AM

Red Lion Hotels Corporation’s new Signature Inn brand will offer “the dazzle of a boutique property” in the upper-economy segment, according to the company. 

SPOKANE, Washington, June 06, 2017 -- Mixing the bold colors and sleekness of pop culture and mid-century design to provide a lifestyle hotel experience, RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announces today the re-launch of Signature Inn, an upper economy brand with the dazzle of a boutique property.

The new concept projects a fresh, colorful personality that is designed to excite adventurous travelers with a penchant for spontaneity. Inspired by the Golden Age of Travel and mid-century aesthetics, Signature Inn is a break-through concept that aims to bring more developers into the family of RLHC franchisees.

"We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners," said Greg Mount, President & CEO, RLHC. "Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand, and in our ability to generate profit for our franchisees."

Utilizing stunning visuals and captivating motifs, Signature Inn will bring to life the luster and feel of the golden era of Americana, creating a truly memorable stand-alone in the upper economy segment.

"Signature Inn will preserve and promote an eye-catching and exuberant style that is grounded in today while evoking a simpler, yet provocative time," said Bill Linehan, EVP & Chief Marketing Officer, RLHC. "Hotel properties will provide the latest in hotel amenities and conveniences uniquely blended with a fun lifestyle aesthetic."

With an owner-first mindset, Signature Inn offers a straightforward and simple fee structure, technology to meet the needs of today's travelers and the ongoing support to help franchisers grow their business. Designed for conversions of existing assets (even motels) to become more lively or for new-build properties to adopt the Signature Inn motif, the brand is intended for vibrant communities.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at sricca@hotelnewsnow.com. 

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.