Software for Group Pricing Optimization
Software for Group Pricing Optimization
01 OCTOBER 2014 8:35 AM
GroupREV® Software for Group Pricing Optimization
By Rainmaker
The digital world brings great promise, and, at times, great challenges.  For instance, the Internet and a growing number of online platforms now make it easy for meeting planners and businesses to issue RFPs to multiple hotels simultaneously. This creates a challenging environment for today’s hoteliers:
  • Group-business competition is intensifying.
  • Group leads and online RFPs are inundating sales managers’ inboxes.  
  • First responders are winning the business 70% of the time.
GroupREV® offers a solution to this digital challenge by delivering fast, accurate, intelligent group pricing recommendations proven to drive meaningful and measurable conversion rates and group revenues. 
  • Sales managers get the optimal group prices they need in minutes.
  • Revenue managers get the assurance they need that the quoted group rates accurately reflect the value of the group and are consistent with revenue management principles.
GroupREV goes beyond displacement analysis and static marketing guidelines to deliver optimal prices years into the future. The system can be configured to address unique business plans and sales goals for diverse properties, and also allows group pricing across or between multiple properties and by stay date.

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