STR: US hotel performance for January 2018
STR: US hotel performance for January 2018
21 FEBRUARY 2018 9:35 AM

In January, the U.S. hotel industry reported occupancy rose 0.9% to 54.5%, ADR increased 2% to $123.33 and RevPAR rose 2.9% to $67.17.

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported positive results in the three key performance metrics during January 2018, according to data from STR.

In a year-over-year comparison with January 2017, the industry posted the following:

  • Occupancy: +0.9% to 54.5%
  • Average daily rate (ADR): +2.0% to US$123.33
  • Revenue per available room (RevPAR): +2.9% to US$67.17

“The industry started 2018 just like it ended 2017—with each of the key performance metrics at record levels,” said Jan Freitag, STR’s senior VP of lodging insights. “Year-over-year RevPAR growth remained modest and driven primarily by ADR, which increased at least 2% for the fourth month in a row. Supply grew at a healthy 2% again, but a 2.9% rise in demand was more than enough to counter that, even though it was the lowest demand growth figure in the U.S. since August.”

Freitag also noted that RevPAR has now increased year over year for 95 consecutive months in the U.S.

Among the Top 25 Markets, Houston, Texas, experienced the only double-digit increase in occupancy (+14.6% to 63.9%) and the largest rise in RevPAR (+18.0% to US$68.40)

Super Bowl LII host Minneapolis/St. Paul, Minnesota-Wisconsin, posted the only double-digit lift in ADR (+10.5% to US$117.25), which drove the month’s second-highest jump in RevPAR (+16.5% to US$65.09).

Orlando, Florida, reported the second-largest increase in ADR (+8.9% to US$135.96), resulting in a double-digit rise in RevPAR (+14.1% to US$107.07).

Overall, 20 of the Top 25 Markets reported RevPAR growth.

“It is interesting that the major markets (RevPAR: +3.0%) outperformed all other markets (RevPAR: +2.6%) with more growth in occupancy (+1.7%) than ADR (+1.3%),” Freitag said. “On the flipside, the other markets reported nearly flat occupancy even with substantially less new supply coming online.”

Washington, D.C.-Maryland-Virginia, reported the steepest declines in all three key performance metrics: occupancy (-7.3% to 52.3%), ADR (-22.8% to US$132.23) and RevPAR (-28.4% to US$69.17). Those decreases were largely due to a comparison with the month of the 2017 presidential inauguration and Women’s March.

“The decline in Washington, D.C, negatively affected U.S. RevPAR growth by 100 basis points,” Freitag noted. “Excluding D.C., U.S. RevPAR increased 3.9%.”

Tampa/St. Petersburg, Florida, experienced the second-largest decreases in occupancy (-4.1% to 68.7%) and RevPAR (-7.9% to US$90.39).

Download STR's January U.S. hotel review.

North America Media Contacts:

Nick Minerd
Public Relations Manager
+1 (615) 824-8664 ext. 3305

Haley Luther
Communications Associate
+1 (615) 824-8664 ext. 3500

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.