More hotels are offering F&B credits and loyalty points in exchange for guests foregoing daily housekeeping—something hoteliers should have made common long ago.
More and more hotel companies are starting to do something I wish could have become more widespread years ago: allowing guests to decline daily housekeeping in exchange for different perks.
The New York Times reports a growing trend of hotels and resorts offering guests different extras if they choose to skip daily visits from the housekeeping department. Some offer a daily F&B credit, others give bonus loyalty program points, and one even plants one herb a day per participating guest in an onsite organic garden. To think, all these years I’ve just been hanging the Do Not Disturb sign on the doorknob my entire visit and I could have been getting a free drink for it. Talk about missed opportunities, man.
It makes a good amount of business sense, at least on paper. The housekeeping crew would have fewer rooms they need to clean on a daily basis, allowing them to keep on schedule and not get overworked. Changing sheets and towels less often means reduced water bills for those with onsite laundry and potentially lower bills for those who outsource it. It should also mean less wear and tear on sheets and towels, too.
Hotels who offer this option can even play up the water conservation angle. I’ve seen for years those little notes hotels have in guestrooms letting guests know where to leave towels if they do or don’t want fresh ones each day, but hoteliers can take it a step further. The Times article cites research by MMGY Global’s Portrait of American Travelers 2017-2018 that shows 13% of U.S. travelers have specifically chosen a travel service provider based on “environmental considerations.” On top of that, 38% said they would pay more for a provider that “demonstrated environmental responsibility.” Hoteliers should be seeing all kinds of green here.
Another hotel isn’t playing up the environmental angle of sending in housekeeping only when requested. Instead, the hotel’s staff has taken the position it simply doesn’t want to bother the guests.
Whatever the reason a hotel company gives for trying to cut back on daily housekeeping in each guestroom, it’s a great decision. It should mean lower operational costs for hotels and the ability for housekeeping to cover more ground while guests’ stays aren’t interrupted.
As I said before, I’ve already taken this approach and have been doing it for free for years. I love the idea of hotels rewarding this behavior, both personally and as a way for hoteliers to show a little extra appreciation for guests. Incentivizing this ultimately helps the hotel, the environment and it might encourage guests to come back, if not to that specific hotel at least to the brand.
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