STR: Europe hotel performance for Q1 2018
STR: Europe hotel performance for Q1 2018
20 APRIL 2018 7:57 AM

The European hotel industry reported occupancy rose 2.2% year over year to 64.5% in the first quarter of 2018, while ADR increased 2.6% to €100.61 ($123.64) and RevPAR rose 4.8% to €64.89 ($79.74).

LONDON—Europe’s hotel industry reported increases across the three key performance metrics during Q1 2018, according to data from STR.

Euro constant currency, Q1 2018 vs. Q1 2017


• Occupancy: +2.2% to 64.5%
• Average daily rate (ADR): +2.6% to EUR100.61
• Revenue per available room (RevPAR): +4.8% to EUR64.89

Local currency, Q1 2018 vs. Q1 2017


• Occupancy: +3.4% to 67.6%
• ADR: +6.2% to EUR113.67
• RevPAR: +9.7% to EUR76.79

The absolute levels in the key performance metrics were each the highest for a Q1 in STR’s Ireland database. STR analysts note that performance is strong across the country, not just in the always popular Dublin, where RevPAR increased 7.8%. Continuing to help Ireland’s performance is a lack of meaningful supply growth.


• Occupancy: +6.1% to 53.5%
• ADR: +0.6% to RUB4,942.27
• RevPAR: +6.7% to RUB2,645.49

While supply growth remained steady in the country, demand grew at a high rate (+7.9%) for the second consecutive Q1 in Russia.


• Occupancy: +24.0% to 63.7%
• ADR: +27.9% to TRY282.55
• RevPAR: +58.5% to TRY180.06

Download STR's March 2018 global hotel review.

International Media Contacts:

Alex Anstett
Marketing & Communications
+44 (0)207 922 1979

Naureen Ahmed
Director of Marketing, Research & Analysis
+44 (0)207 922 1965

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