Choice Hotels International’s Econo Lodge brand is celebrating 50 years of business with the completion of a five-year, seven-stage guestroom overhaul.
ROCKVILLE, Md., May 2, 2019 -- Econo Lodge is looking better than ever. The leading economy brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrates its 50th anniversary this year by completing a multi-year Guestroom Improvement Program, ensuring hotels are meeting consumer demand for contemporary, comfortable, and affordable rooms in the economy segment.
Econo Lodge's five-year, seven-phase Guestroom Improvement Program focused on upgrading important features and amenities, including:
- New Luxury Vinyl Tile with a wood-look finish
- Flat-panel televisions
- Micro refrigerators
- Signature art
- New soft bedding
- Ergonomic desk chairs
- Sleek tables
- Modern lighting fixtures
- Pleasing accent wall colors
- Bedside electrical outlets
"The Econo Lodge brand has been a staple in the economy segment for five decades, and the room improvements have set up our franchisees for success today and well into the future," said Craig Mustard, head of domestic brand management, economy brands, Choice Hotels. "This ambitious undertaking required the commitment and diligence of all of our Econo Lodge owners, and their passion for the brand is paying off. The Guestroom Improvement Program has invigorated the Econo Lodge brand, which has experienced improved LTR and RevPAR during the transformation."
Econo Lodge is one of the most recognized and trusted hotel brands in the economy segment. Every property offers amenities guests want, including free Wi-Fi, complimentary continental breakfast, and premium movie channels, all at an affordable price. There are more than 800 hotels open throughout the U.S. and more than 30 in the pipeline.
"The Guestroom Improvement Program has revitalized our hotel," said Sanjay Patel, owner of the Econo Lodge Harrisburg. "Our guests can't stop raving about the changes and the return on investment is even better than expected. Choice never stops looking for ways to make its hotel brands more appealing to guests and more competitive in the marketplace."
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