Video: Sorenson on Marriott’s culture, innovation
Video: Sorenson on Marriott’s culture, innovation
12 OCTOBER 2016 9:08 AM

In a video interview with Hotel News Now, Marriott International President and CEO Arne Sorenson spoke about Marriott’s plans for innovation and the impact of the Starwood acquisition on jobs within the company.

CHARLOTTE, North Carolina—Marriott International is working to incorporate the culture of Starwood Hotels & Resorts Worldwide into its framework while making some job adjustments at the company level, according to Arne Sorenson, Marriott’s president and CEO.

At the same time, the company remains focused on innovation and guest wants and needs.

In a one-on-one interview with Hotel News Now—held at the grand opening of M Beta at Charlotte Marriott City Center—Sorenson said there are “some common features between the cultures” of Marriott and Starwood. Marriott closed on the deal to acquire Starwood on 23 September.

“I think Starwood and Marriott are proud hotel companies that really want to succeed … They’re focused on delivering great service, they’re focused on building great careers for their people and focused on having the best-performing hotels in the market,” he said.

“So that drive to succeed is something that we’ve been really gratified to see, and share in both the Marriott platform and the Starwood platform, and I think it’s something we can build on.”

Watch the video for more from Sorenson on common goals, Marriott’s plans for innovation, and how jobs within the company could be affected as a result of Marriott’s acquisition of Starwood.

1 Comment

  • Resortexec October 13, 2016 4:14 PM Reply

    Is it time to ban the word "innovation"?
    The word "innovation" is a fluffy, substance-free cliché that's abused by many companies to mask a lack of real growth, some experts say. Company securities filings mentioned "innovation" 33,528 times last year, up almost two-thirds from five years before, without evidence of a corresponding increase in creativity. "It is a chameleon-like word to hide the lack of substance," writes The Wall Street Journal. There is a difference between having having a patent and true innovation. Innovation means inventing a creation that has never existed and not to be confused with a product replacement or improvement.

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