Author Bio
HNN columnist

Dr. Lalia Rach is a full-time consultant and through her company, Rach Enterprises, serves as an advisor to senior level executives at many leading companies. She is also a professional keynote speaker and experienced moderator, and previously served as dean of several university hospitality and tourism programs. At New York University, she led the creation of one of the world’s most innovative graduate and undergraduate programs in the business of hospitality, sports, and tourism. She can be reached at