Author Bio
JEFF HIGLEY
Content Strategist

Jeff Higley is Content Strategist for Hotel News Now and Senior Vice President of Communications Strategy for STR. Jeff has been a journalist for more than 30 years and a member of the hotel industry media for nearly 20 years. He oversees the Hotel News Now digital platform. Jeff also leads STR’s Hotel Data Conference and corporate communications efforts. He also is a speaker at many industry events.