Author Bio
HNN columnist

Inès Blal (Ph.D., Virginia Polytechnic Institute and State University) is an Assistant- Professor of Strategic Management at the Ecole Hôtelière de Lausanne, Switzerland. Her current research involves performance measures of lodging corporations and the impact of the asset-light model. Inès regularly presents her research at academic and professional conferences. She also provides executive education and is the author of case studies in strategic management for the hospitality industry.