Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After starting up the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, she spent 12 years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels and many other industry publications on the topic of marketing technology, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hoteliers. She launched Kalibri Labs in 2012 offering the hospitality industry data analytics to evaluate net revenue performance and manage the rising cost of customer acquisition. Estis Green holds a BS from Cornell University and an MBA from The American University.