Greg Simon is the CEO and Co-founder of Loyyal, a universal platform for the loyalty and rewards industry using blockchain and smart contract technology. Greg has been involved in the blockchain industry since early 2013 and believes loyalty is the application to unleash the latent value in all things. Prior to discovering blockchain, Greg was in investment banking for 12 years. He is a member of the Dubai Global Blockchain Council and Founding Member/current President of the Bitcoin Association. He has an MBA from Columbia University. He is a CPA and a CBP (Certified Blockchain Professional).