Author Bio
Senior Director, Consulting and Analytics, STR

Alison designs custom data dashboards for clients using Excel modeling techniques and VBA to increase functionality. She assists with new subscription-based report and product development. Alison serves as a liaison between STR Analytics and STR Global, overseeing the collection and input of annual profitability data for approximately 2,000 hotels. Alison earned her bachelor’s degree from Cornell University’s School of Hotel Administration and graduated with distinction.