Article Summary:

Brand overlap is a looming issue for the combined giant of Marriott and Starwood, and both companies contribute the most might to the upper-upscale and upscale segments. 

Primary Category: Infographics

Secondary Categories: Brands, News, Transactions

GLOBAL REPORT—The combined force of Marriott International and Starwood Hotels & Resorts Worldwide’s footprint now includes 27 hotel brands spread out around the world. 
 
As of the third quarter of 2015, Marriott had 4,308 hotels open worldwide (excluding timeshare and branded residential units), and Starwood had 1,253.
 
While both companies each contribute four brands to the luxury segment, it’s the upper-upscale and upscale segments that have the largest volume and combined weight. While neither company has commented on where each brand stands, analysts say the future of some might hang in the balance
 
Marriott’s Courtyard is the largest brand in the combined portfolio by number of hotels worldwide, with 1,020 properties, followed by Fairfield Inn & Suites (753 hotels), Residence Inn (689 hotels), Marriott Hotels (598 hotels) and Sheraton (441 hotels).


Click chart enlarge.

4 Comments

  • john November 17, 2015 4:47 PM

    Are these really the right segments? W and Lux collection in Luxury? seems more like upper upscale.

  • jn November 25, 2015 5:58 AM

    W and Lux collection are Luxury.

  • Leatrix April 27, 2017 2:20 PM

    Such a deep anewrs! GD&RVVF

  • Leatrix April 27, 2017 2:20 PM

    Such a deep anewrs! GD&RVVF

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.

Main Image

Hide Headline: No

Hide Sharing Icons: No

Hide Feature Image: Yes

Hide Summary: Yes

Feature:

Third Party Article: No

Headline: Infographic: Marriott/Starwood brand overlap

LegacyId: 17111

Article Time: 11:57:00 AM