Article Summary: A look at U.S. hotel performance data for the past three holiday weekends shows gains for Friday to Sunday, but losses on the actual Presidents Day holiday on Monday.
A look at U.S. hotel performance data for the past three holiday weekends shows gains for Friday to Sunday, but losses on the actual Presidents Day holiday on Monday.
Primary Category: Research
HENDERSONVILLE, Tennessee—Comparison of STR hotel performance data for past Presidents Day weekends shows an increase in both average daily rate and demand, resulting in a significant boost to revenue per available room, particularly on the Saturday.
For this data snapshot, STR studied U.S. hotel performance data over the past three Presidents Day weekends (2016-2018). STR is the parent company of Hotel News Now.
Hotels also reported notable gains for the Friday and Sunday of Presidents Day weekends, with demand on Sunday increasing a whopping 28% on average. The downside of this weekend is what happens on Monday. Presidents Day Monday registers a poorer performance compared to other Mondays in February with ADR down $1 on average and demand down 2.2%, resulting in RevPAR down $3. This post-event decline is informally referred to as a “post-event hangover.”
This article represents an interpretation of data collected by STR, parent company of HNN. Please feel free to comment or contact an editor with any questions or concerns.
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Headline: Expect lift over Presidents Day weekend, dip on Monday
Article Date: 2/15/2019
Article Time: 9:34:00 AM