Article Summary:

This roundup of content focuses on articles posted to Hotel News Now in the last six months on the topic of sustainability.

Primary Category: Sustainability

Secondary Categories: News

GLOBAL REPORT—Sustainability has become more of a regular practice for some in the hotel industry, and being eco-friendly can mean a lot of different things for hotels. 

Here is a roundup of content Hotel News Now has published over the last six months looking at what some hotels are doing to prioritize sustainability.

Accor recently launched its 37th brand, Greet, which focuses on sustainability, recycling and upcycling of furnishings and minimal brand standards, writes HNN’s Terence Baker.

Franck Gervais, Accor’s CEO for Europe, said the brand has taken a unique holistic approach. 

“We’re giving guests sustainability, local color and local flavor,” he said. “On the owners’ side, the brand provides many investment opportunities. … The product is not very typical in shape or size and can convert independent hotels or existing buildings. Owners can enter (the industry) with a new brand.”

Another company that focuses on sustainability is InterContinental Hotels Group, and Craig Mueller, VP of development for the Americas at IHG, said the Six Senses Hotels Resorts Spas brand, acquired in February, has taught the company more about sustainability, writes HNN’s Robert McCune from an interview with Mueller at the recent South America Hotel Investment Conference.

Six Senses has taken IHG’s sustainability initiatives to another level, Mueller said.

“It’s just how they’ve built a brand really on two key things that go beyond just luxury travel and resort experiences: wellness and sustainability,” he said. “It’s interesting to see how focused they are and the stories they tell of their customers that really appreciate that aspect of the company and knowing that’s where they’re staying. The local, cultural things they do—the things from local farming and organic gardens, that sort of thing—you don’t see it everywhere in the industry.”

Tourism in exotic regions such as the Maldives and the Galapagos Islands can put those areas with fragile ecosystems at risk, which is why hoteliers in those areas are working on safer development and operations to better preserve for the future, writes HNN’s Dana Miller.

David Torres, GM of the Ikala Galapagos Hotel, said the development of the property was challenging due to limited resources.

“We were also very adamant about having the construction take place integrating the beautiful trees and vegetation that existed before the construction started, making the day-by-day work complicated, but necessary to respect these ancient life forms that deserved to be protected,” he said.

Hotels in areas with pristine beaches and lakefront and mountain views have entered partnerships with different organizations to help conserve the areas their hotels are located in and offer unique experiences to guests, HNN’s Danielle Hess writes.

The Las Ventanas al Paraiso, A Rosewood Resort in Mexico, works with the Nakawe Project to destigmatize sharks and reduce illegal shark farming and black-market trade, Frederic Vidal, managing director at the hotel, said in an email interview.

“Guests have the opportunity to participate in several activities focused on marine conservation education, including beach cleanups and free diving with sharks, turtles and other sea creatures,” he said. “… (Guests can) go on ‘sea safaris’ led by local fishermen, taking advantage of the varying seasons of Los Cabos where different sea creatures are more prominent.”

 Sustainability in the hotel industry also extends to technology, where some hotels are working on energy-saving technologies, HNN’s Hess writes. 

Hilton has a software-based energy management solution and network guestroom controls to manage and reduce energy consumption in guestrooms, Daniella Foster, senior director of corporate responsibility, said via email.

 “For example, many hotels have linked their networked guestroom HVAC systems to their booking systems, so if a room is unoccupied it automatically reverts to an energy-efficient temperature set point,” she said. “Rooms also use occupancy sensors: RFID guestroom door locks sync wirelessly with control systems, including lighting and thermostats, to drive both guest comfort and energy efficiency.”

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Headline: How hoteliers focus on sustainability

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Article Time: 8:40:00 AM