HENDERSONVILLE, Tennessee—New Orleans reported the largest average daily rate and revenue per available room growth during the week of 22-28 April 2012, according to data from STR, parent company of HotelNewsNow.com.
The market’s ADR rose 23.1% to $168.58, its RevPAR jumped 41.6% to $144.06 and its occupancy increased 15% to 85.5%.
Overall, the U.S. hotel industry’s occupancy was up 6.4% to 65%, ADR increased 7.5% to $106.67 and RevPAR jumped 14.4% to $69.34.
Among the top 25 markets, Oahu Island, Hawaii, reported the largest occupancy increase, rising 17.5% to 81%, followed by Detroit (+17.2% to 66.8%). Orlando, Florida, fell 3.6% to 72.5%, posting the only occupancy decrease for the week.
Two markets other than New Orleans experienced RevPAR increases of more than 30%: Detroit (+35.3% to $56.66); and Chicago (+30.7% to $94.92).
Among the chain-scale segments, the luxury segment experienced the largest occupancy increase, rising 14.3% to 80.6%, followed by the upper-upscale segment with an 11.9% increase to 78.9%.
The upper-upscale segment rose 9.6% in ADR to $160.21, posting the largest increase in that metric.
The luxury segment (+24.3% to $223.36) and the upper-upscale segment (+22.6% to $126.34) reported the largest RevPAR increases for the week.