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St. Louis posts top occupancy, RevPAR gains

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17 May 2012
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—St. Louis achieved the largest occupancy and revenue-per-available-room increases during the week of 6-12 May 2012, according to data from STR, parent company of HotelNewsNow.com.

The market’s occupancy rose 22.1% to 71.4%, its RevPAR jumped 29.8% to $61.26 and its average daily rate increased 6.3% to $85.82.

Overall, the U.S. hotel industry’s occupancy ended the week virtually flat with a 0.1% increase to 62.7%, ADR increased 4.5% to $105.85 and RevPAR jumped 4.5% to $66.35.

Among the top 25 markets, San Diego fell 7.8% in occupancy to 61.7%, posting the largest decrease in that metric, followed by San Francisco/San Mateo with a 5.5% decrease to 79.5%.


Boston jumped 17.4% in ADR to $177.16, reporting the largest increase in that metric, followed by New Orleans (+10.9% to $152.28), and Oahu Island, Hawaii (+10.3% to $177.76). Two markets reported ADR decreases: Washington, D.C. (-1.1% to $166.08), and Dallas (-0.5% to $90.13).

Three markets, other than St. Louis, experienced RevPAR increases of more than 15%: Boston (+25.2% to $138.88); New Orleans (+19.5%to $124.32); and Oahu Island (+19.2% to $139.09). San Diego fell 6.5% in RevPAR to $74.31, reporting the largest decrease in that metric.

Among the chain-scale segments, the luxury segment achieved the largest increases in all three key performance metrics. The segment’s occupancy rose 3% to 76.5%, its ADR was up 6.1% to $273.50 and its RevPAR increased 9.3% to $209.22.

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