This is the second in a three-part series of articles from the International Society of Hospitality Consultants regarding the ever-evolving technological landscape. Read the first part here.
Hoteliers often ask me “What’s the best system out there?” but they seldom know what they mean. Many mistakenly believe that simply buying the “best” system available will solve all their problems—a belief that’s encouraged by the vendor habit of calling their systems solutions. Systems don’t solve anything; they have to be put into productive use if they’re going to have any impact.
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