HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 12-18 April 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 14.5 percent to end the week at 54.3 percent. Average daily rate dropped 7.8 percent to finish the week at CAD$117.38. Revenue per available room for the week decreased 21.1 percent to finish at CAD$63.76.
Saskatchewan and Prince Edward Island were the only two provinces to report increases in any of the three key performance measurements. Saskatchewan increased in ADR 6.9 percent to CAD$114.57. Prince Edward Island’s ADR was up 0.9 percent, ending the week at CAD$77.54.
Of the provinces, only two reported single-digit decreases in occupancy. Manitoba was down in occupancy 5.5 percent to 68.2 percent. Newfoundland’s occupancy fell 8.7 percent to 60.9 percent. The largest drop in occupancy was reported by Nova Scotia, which posted a 19.1 percent drop to 53.0 percent. Ontario decreased in ADR 10.9 percent to CAD$113.77, the largest ADR decrease among the provinces. Three other provinces reported decreases of more than 5 percent: Alberta (-8.2 percent to CAD$126.75); Nova Scotia (-6.5 percent to CAD$108.62); and British Columbia (-5.9 percent to CAD$120.20). Manitoba (-6.3 percent to CAD$71.95) and Saskatchewan (-5.2 percent to CAD$72.26) both reported single-digit RevPAR decreases. Four provinces reported RevPAR decreases of more than 20 percent: Nova Scotia (-24.4 percent to CAD$57.56); Alberta (-24.1 percent to CAD$68.01); Ontario (-23.6 percent to CAD$61.06); and British Columbia (-21.5 percent to CAD$64.27).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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