HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 19-25 April 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 4.9 percent to end the week at 61.6 percent. Average daily rate dropped 2.9 percent to finish the week at CAD$122.07. Revenue per available room for the week decreased 7.6 percent to finish at CAD$75.25.
The provinces reported mixed year-over-year results in all three key performance metrics. Manitoba reported the only increase in occupancy, which was up 10.7 percent to 75.6 percent. Occupancy decreases of more than 10 percent were reported by Newfoundland (-12.1 percent to 59.8 percent) and British Columbia (-10.2 percent to 62.5 percent). The largest ADR increase was reported by Prince Edward Island, rising 8.5 percent to CAD$80.61. Saskatchewan followed close behind with an ADR increase of 8.4 percent to CAD$116.70. The largest ADR decrease was reported by Alberta, down 6.8 percent to CAD$131.04. Three provinces reported RevPAR increases: Manitoba (+16.2 percent to CAD$81.98); Saskatchewan (+8.2 percent to CAD$85.59); and Prince Edward Island (+3.4 percent to CAD$28.90). Four provinces reported double-digit RevPAR decreases: Alberta (-15.1 percent to CAD$81.33); British Columbia (-13.8 percent to CAD$77.04); Newfoundland (-12.5 percent to CAD$66.97); and Quebec (-11.7 percent to CAD$73.94).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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