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STR posts Canada results for week ending 2 May 2009

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06 May 2009
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 26 April-2 May, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 8.8 percent to end the week at 61.1 percent. Average daily rate dropped 5.0 percent to finish the week at CAD$123.83. Revenue per available room for the week decreased 13.4 percent to finish at CAD$75.65.

Among the key provinces, Saskatchewan reported the largest occupancy increase, up 3.3 percent to 74.7 percent. Manitoba also increased in occupancy, which rose 2.5 percent to 68.8 percent. Quebec reported the largest occupancy decrease, down 11.7 percent to 57.6 percent, followed by Ontario, which experienced an 11.6-percent decrease to 58.9 percent. Saskatchewan increased 8.4-percent in ADR to CAD$118.15, reporting the largest increase in that metric among the provinces. The largest ADR decrease was reported by Nova Scotia, which was down 9.7 percent to CAD$118.62. Saskatchewan increased in RevPAR 12.1 percent to CAD$88.31, reporting the largest increase in that metric. Four provinces reported RevPAR decreases of more than 15 percent: Ontario (-16.5 percent to CAD$71.21); Quebec (-16.4 percent to CAD$73.17); Alberta (-16.3 percent to CAD$81.71); and Nova Scotia (-15.8 percent to US$77.23).

About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit
www.strglobal.com.

Media contacts:

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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