HENDERSONVILLE, Tennessee (15 May 2009)—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 3-9 May, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 12.6 percent to end the week at 59.4 percent. Average daily rate dropped 7.3 percent to finish the week at CAD$125.61. Revenue per available room for the week decreased 19.1 percent to finish at CAD$74.61.
The key provinces reported mixed results in all three key measurements, from double-digit increases to double-digit decreases. Manitoba reported the largest increase in occupancy, up 7.5 percent to 68.8 percent. Newfoundland also reported an increase in occupancy, rising 3.0 percent to 74.8 percent. Nova Scotia was down 24.4 percent in occupancy to 57.2 percent, reporting the greatest decrease in occupancy. Saskatchewan reported a 5.4-percent increase in ADR to CAD$114.72, the greatest among the provinces. Nova Scotia reported the largest ADR decrease, down 13.0 percent to CAD$124.53. Newfoundland followed close behind with a 12.4-percent decrease in ADR to CAD$112.22. Manitoba lead the RevPAR increases, rising 11.0 percent to CAD$72.98. Four provinces reported decreases of more than 20 percent: Nova Scotia (-34.2 percent to CAD$71.27); British Columbia (-22.7 percent to CAD$81.92); Ontario (-21.1 percent to CAD$73.03); and Alberta (-20.6 percent to CAD$78.63).
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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