LONDON—The European hotel industry reported mixed year-over-year results when reported in U.S. dollars, euros and British pounds for April 2009, according to data compiled by STR Global.
Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to single-digit gains, depending on the market and the currency used for comparison.
Year-over-year April 2009 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe |
% change |
| Occupancy |
59.4% |
-13.8% |
| ADR (U.S. dollars) |
$123.63 |
-27.6% |
| ADR (euros) |
€93.57 |
-14.7% |
| ADR (British pounds) |
£84.02 |
-3.0% |
| RevPAR (U.S. dollars) |
$73.42 |
-37.6% |
| RevPAR (euros) |
€55.56 |
-26.5% |
| RevPAR (British pounds) |
£49.89 |
-16.4% |
Source: STR Global
“Across Europe, RevPAR for the month fell by double digits as a result of the Easter holidays. But because we did not see a year-over-year rebound in March (Easter occurred in March last year), we expected the numbers to be worse,” said James Chappell, managing director of STR Global. “Italy and Spain reported similar RevPAR declines as in March, which is a good sign of possible stabilization. Other countries like Belgium, Germany, the Netherlands and the U.K., however, reports higher declines this month as expected.”
Key year-over-year market performers for April include (all currency figures are in euros):
• Edinburgh, Scotland, reported the largest increase in occupancy among the key markets, rising 7.3 percent to 76.8 percent.
• Three key markets reported occupancy decreases of more than 30 percent: Geneva, Switzerland (-33.1 percent to 50.7 percent); Düsseldorf, Germany (-31.8 percent to 47.6 percent); and Tel Aviv, Israel (-30.7 percent to 58.2 percent).
• Salzburg, Austria, reported the largest increase in ADR, which was up 28.9 percent to €126.49. Tel Aviv also reported a double-digit increase in ADR, which rose 23.0 percent to €193.51.
• Düsseldorf reported the largest decrease in ADR, which was down 46.5 percent to €79.85. Moscow, Russia, followed with a 38.0-percent decrease in ADR to €168.70.
• Salzburg was the only key market to increase in RevPAR. It was up 28.1 percent to €66.05.
• Seven markets reported RevPAR decreases of more than 40 percent: Düsseldorf (-63.5 percent to €38.05); Geneva, Switzerland (-46.8 percent to €100.47); Moscow (-45.6 percent to €106.76); Frankfurt, Germany (-43.6 percent to €50.81); Oslo, Norway (-41.0 percent to €53.39); Gothenburg, Sweden (-40.9 percent to €42.56); and Stockholm, Sweden (-40.9 percent to €53.16).
Performances of key countries in April (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Germany |
55.7% |
-17.4% |
EUR76.39 |
-14.9% |
EUR42.53 |
-29.7% |
| Italy |
56.8% |
-11.7% |
EUR130.93 |
-13.7% |
EUR74.41 |
-23.8% |
| Russia |
49.2% |
-20.8% |
RUB6347.64 |
-19.5% |
RUB3124.14 |
-36.2% |
| Spain |
55.8% |
-15.8% |
EUR84.96 |
-9.7% |
EUR47.38 |
-23.9% |
| United Kingdom |
69.0% |
-6.8% |
GBP75.10 |
-8.0% |
GBP51.82 |
-14.2% |
*percentages are increases/decreases for April 2009 vs. April 2008
View Global Hotel Review pdf for April 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318
Rachael Spann
Communications Coordinator
Spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305
