LONDON and HENDERSONVILLE, Tennessee—The Americas region reported declines in all three key performance metrics when reported in U.S. dollars for April 2009, according to data compiled by STR and STR Global.
Occupancy for the region dropped 11.3 percent to 56.5 percent; average daily rate dropped 10.0 percent to US$99.66; and revenue per available room dropped 20.1 percent to US$56.33.
Among the key markets, two reported occupancy decreases of less than five percent: New York, New York (-4.7 percent to 79.7 percent), and Manitoba/Saskatchewan, Canada (-4.6 percent to 66.5 percent). Mexico City, Mexico, reported the largest occupancy decrease, down 40.0 percent to 42.2 percent. Three other markets reported occupancy decreases of more than 20 percent: Buenos Aires, Argentina (-25.5 percent to 54.5 percent); Santiago, Chile (-23.0 percent to 62.8 percent); and Sao Paulo, Brazil (-20.3 percent to 54.3 percent).
Nassau, Bahamas, was the only key Americas market to report an increase in ADR, when measured in U.S. dollars, was up 9.1 percent to US$369.66. Four markets reported ADR decreases in of more than 20 percent: New York (-25.5 percent to US$203.58); Toronto, Canada (-24.7 percent to US$106.68); Mexico City (-23.0 percent to US$105.49); and Montreal, Canada (-21.6 percent to US$102.48).
Nassau was the only market to report a single-digit RevPAR decrease, down 7.6 percent to US$238.47. Mexico City reported the largest RevPAR decline, falling 53.8 percent to US$44.57. Three additional markets reported RevPAR decreases of more than 35 percent: Santiago (-38.3 percent to US$86.97); Toronto (-35.2 percent to US$61.85); and Buenos Aires (-35.1 percent to US$79.25).
Performances of key countries in April (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Argentina |
52.4% |
-24.4% |
ARS495.51 |
+1.8% |
ARS259.53 |
-23.0% |
| Brazil |
57.9% |
-11.9% |
BRL184.46 |
+8.6% |
BRL106.75 |
-4.3% |
| Canada |
55.9% |
-10.7% |
CAD121.50 |
-3.3% |
CAD67.96 |
-13.7% |
| Mexico |
51.9% |
-20.3% |
MXN1495.54 |
+11.8% |
MXN776.03 |
-10.9% |
| United States |
56.4% |
-11.1% |
USD98.37 |
-9.4% |
USD55.48 |
-19.5% |
*percentages are increases/decreases for April 2009 vs. April 2008
View Global Hotel Review pdf for April 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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