HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 31 May-6 June 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 13.9 percent to end the week at 56.6 percent. Average daily rate dropped 10.5 percent to finish the week at US$95.90. Revenue per available room for the week decreased 22.9 percent to finish at US$54.24.
Among the Top 25 Markets, Oahu Island, Hawaii, was the only market to avoid an occupancy decrease for the week, posting essentially flat growth of 0.5 percent to 71.4 percent. Nashville, Tennessee, reported the largest occupancy decrease, down 31.1 percent to 51.6 percent. Minneapolis-St. Paul, Minnesota-Wisconsin, also reported an occupancy decrease of more than 25 percent, falling 28.1 percent to 54.4 percent.
New Orleans, Louisiana, reported the largest increase in ADR, which was up 18.1 percent to US$134.44. Orlando, Florida, also reported an ADR increase, rising 2.5 percent to US$104.98. New York, New York, reported the largest decrease in ADR, which fell 33.7 percent to US$201.20. Two other markets reported ADR decreases of more than 20 percent: San Francisco/San Mateo, California (-27.6 percent to US$123.26); and San Diego, California (-20.7 percent to US$116.83).
New Orleans was the only Top 25 Market to report a RevPAR increase, rising 5.4 percent to US$78.72. Nashville reported the largest decrease in RevPAR, which dropped 42.9 percent to US$45.48. Eight other markets reported RevPAR decreases of more than 30 percent: New York (-41.7 percent to US$155.59); San Diego (-39.2 percent to US$69.86); Minneapolis-St. Paul (-38.2 percent to US$49.22); San Francisco/San Mateo (-36.5 percent to US$85.90); Denver, Colorado (-32.7 percent to US$52.68); Phoenix, Arizona (-32.2 percent to US$34.60); Houston, Texas (-30.9 percent to US$49.34); and Chicago, Illinois (-30.6 percent to US$74.84).
View U.S. Hotel Review for week ending 6 June 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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