HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 7-13 June 2009, according to data from STR.
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In year-over-year measurements, the industry’s occupancy fell 11.2 percent to end the week at 66.0 percent. Average daily rate dropped 9.9 percent to finish the week at CAD$131.44. Revenue per available room for the week decreased 19.9 percent to finish at CAD$86.81.
Among the provinces, Newfoundland was the only province to report an increase in occupancy, which was up 3.6 percent to 86.9 percent. Prince Edward Island reported the largest occupancy decrease, falling 24.5 percent to 48.2 percent.
Prince Edward Island was the only province to report a double-digit ADR increase, rising 11.7 percent to CAD$115.96. Two provinces reported double-digit ADR decreases: Quebec was down 17.5 percent to CAD$133.26, and Alberta dropped 17.3 percent to CAD$148.15.
Newfoundland was the only province to report a RevPAR increase for the week, rising 7.2 percent to CAD$126.03. Three provinces reported decreases of more than 20 percent: Quebec (-29.4 percent to CAD$84.71); Alberta (-29.0 percent to CAD$94.91); and British Columbia (-22.0 percent to CAD$91.96).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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