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STR posts Canada results for 14-20 June 2009

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24 June 2009
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 14-20 June, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 10.7 percent to end the week at 66.8 percent. Average daily rate dropped 9.0 percent to finish the week at CAD$129.73. Revenue per available room for the week decreased 18.7 percent to finish at CAD$86.64.

The provinces reported mixed year-over-year results in all three key metrics. Highlights from the week include:

• Newfoundland reported the only occupancy increase, rising 7.7 percent to 88.1 percent.
• Prince Edward Island experienced the largest decrease in occupancy, reporting a 27.3-percent decrease to 50.7 percent. Alberta (-18.7 percent to 61.9 percent) and British Columbia (-15.1 percent to 67.4 percent) also reported occupancy decreases of 15 percent or more.
• Saskatchewan (+7.9 percent to CAD$123.13) and Prince Edward Island (+4.0 percent to CAD$117.14) were the only two provinces to report ADR increases.
• Alberta reported the largest ADR decrease, down 14.4 percent to CAD$138.88, followed by British Columbia with a 13.0-percent decrease to CAD$139.18 for the week.
• Newfoundland was up 7.5 percent to CAD$124.10 in RevPAR for the week—the largest increase in that metric.
• Three markets reported RevPAR decreases of more than 20 percent: Alberta (-30.4 percent to CAD$85.92); British Columbia (-26.1 percent to CAD$93.86); and Prince Edward Island (-24.4 percent to CAD$59.41).

About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit
www.strglobal.com or www.HotelNewsNow.com.

Media contacts:

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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