HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 28 June-4 July 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 7.5 percent to end the week at 58.9 percent. Average daily rate dropped 10.0 percent to finish the week at CAD$122.94. Revenue per available room for the week decreased 16.8 percent to finish at CAD$72.38.
The provinces reported mixed year-over-year results in all three key metrics. Highlights from the week include:
• Newfoundland experienced the largest jump in occupancy, which is up 21.1 percent to 72.2 percent. Manitoba was the only other province to report an occupancy increase, up 5.0 percent to 57.1 percent.
• Three provinces reported occupancy decreases of 10 percent or more: Prince Edward Island (-17.9 percent to 58.4 percent); Alberta (-16.4 percent to 55.1 percent); and Nova Scotia (-10.1 percent to 60.7 percent).
• Saskatchewan experienced the largest ADR increase, rising 9.3 percent to CAD$114.87. The only other province to report an ADR increase was Manitoba, with a 5.0-percent increase to CAD$102.62.
• Alberta dropped 18.7 percent in ADR to CAD$135.61, experiencing the largest ADR decrease among the provinces.
• Newfoundland (+20.9 percent to CAD$91.16) reported the largest RevPAR increase followed by Manitoba with a 10.3-percent increase to CAD$58.61.
• Four provinces experienced RevPAR decreases of more than 15 percent: Alberta (-32.0 percent to CAD$74.74); Prince Edward Island (-20.3 percent to CAD$73.76); Nova Scotia (-17.4 percent to CAD$70.85); and Ontario (-16.4 percent to CAD$62.79).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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